In 2019, Ukraine will get an absolutely new in its essence Ukraine-NATO Annual National Programme. The ANP is a mechanism for real convergence of Ukraine with NATO, without waiting for political will regarding the future membership of Ukraine in the Alliance. It was the first time when the general principles of strategic planning were employed:…
Today, relations between the US and major European powers are still strained, and their hottest points are currently attributed to the “inadequate Trump policy”. It is not so obvious as it seems, because even during the presidency of Obama one could overview the disagreements between the partners. These were covert disagreements, which the parties tried…
The article is assessing how NATO’s Enhanced Forward Presence in the Baltic states and Poland has altered the strategic balance in the Baltic Sea region. Before 2016, Russia enjoyed clear escalation dominance there. However, the deployment of multinational, combat-ready NATO forces with the logic that any attack on them would induce a collective NATO response…
The article reviews results of the 2018 NATO summit in Brussels with a specific focus on the burden sharing debate. It also examines new priorities in the Alliance’s strategic planning. Further, perspectives of Ukraine’s closer cooperation with NATO are examined, given the dynamics of the conflict in the east of Ukraine and the intended process…
Ukraine’s aspiration for Euro-Atlantic integration through developing and implementing NATO-Ukraine Annual National Programs is analysed in this article. The paper overviews the structure of the Annual National Program (ANP), which coincides with the typical Membership Action Plan. The priority task of the ANP today is to preserve international consensus in supporting Ukraine in the face…
Interview with Anna Romanova, Member of the Parliament of Ukraine What role does image play for modern states? We live in the era of the Information Society. It means that information about goods and territories is much more important than some material things. Look: Nowadays information wars are more widespread and more effective than classic…
The aim of the article is to present theory and practice of national branding, with Ukraine – not included in typical branding reports – as a case study. Theoretical background to the concept of national branding is presented in the first section of the article. The second part is focused on key international branding indexes…
Since gaining independence, Ukraine has been stuck between the Western and Eastern integration initiatives. This has been visible from both the multifaceted judgment employed in the foreign policy decision-making and the similar domestic multi-vector behaviour that influenced the image of Ukraine as being “split” in-between. On top of that, the conflict in Eastern Ukraine, which…
Governments design and implement sophisticated nation branding and public diplomacy programs with a goal of bringing more tourists, beckoning more foreign direct investment, and promoting export. However, reputation of a nation can hurt investment, tourism, and export. In this article, we will answer the following questions: Why is soft power important? How to increase FDI?…
A country’s image is a strategic resource of the state, but even communication has its limits. The research analyses the elements and factors that influence the image of a country, including subjective, objective, temporary, and communicative components. Author states that the formation of Ukraine’s international image should not occur partially, but should become a component…
