Even though the full-scale invasion of Russia in 2022 has changed the global and European geopolitical landscape, there have already been signs of so-called ‘war fatigue’ or getting back to business as usual. However, Ukraine’s perception of the world and its role within it has irrevocably changed. This article explores the transformation of Ukraine’s role in the world, examining its past and present while outlining the foreign policy priorities it should adopt for the future. Should Ukrainian foreign policy be focused solely on the EU and NATO? What should be the Ukrainian strategy towards Asia, Africa, and Latin America? How should Ukraine promote itself and what role should it seek in the new geopolitical reality?