Tagged Ukraine

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NATO’S ENHANCED FORWARD PRESENCE: CHANGING THE ESCALATION DOMINANCE CALCULUS IN THE BALTIC SEA REGION

The article is assessing how NATO’s Enhanced Forward Presence in the Baltic states and Poland has altered the strategic balance in the Baltic Sea region. Before 2016, Russia enjoyed clear escalation dominance there. However, the deployment of multinational, combat-ready NATO forces with the logic that any attack on them would induce a collective NATO response…

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ANNUAL NATIONAL PROGRAMMES AS AN INSTRUMENT OF EURO-ATLANTIC INTEGRATION OF UKRAINE

Ukraine’s aspiration for Euro-Atlantic integration through developing and implementing NATO-Ukraine Annual National Programs is analysed in this article. The paper overviews the structure of the Annual National Program (ANP), which coincides with the typical Membership Action Plan. The priority task of the ANP today is to preserve international consensus in supporting Ukraine in the face…

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NATION BRANDS AND THE CASE STUDY OF UKRAINE

The aim of the article is to present theory and practice of national branding, with Ukraine – not included in typical branding reports – as a case study. Theoretical background to the concept of national branding is presented in the first section of the article. The second part is focused on key international branding indexes…

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UKRAINE’S IMAGE OF “IN-BETWEEN-NESS”

Since gaining independence, Ukraine has been stuck between the Western and Eastern integration initiatives. This has been visible from both the multifaceted judgment employed in the foreign policy decision-making and the similar domestic multi-vector behaviour that influenced the image of Ukraine as being “split” in-between. On top of that, the conflict in Eastern Ukraine, which…

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NATION BRANDING: GLOBAL TRENDS AND UKRAINE’S CHALLENGES

Governments design and implement sophisticated nation branding and public diplomacy programs with a goal of bringing more tourists, beckoning more foreign direct investment, and promoting export. However, reputation of a nation can hurt investment, tourism, and export. In this article, we will answer the following questions: Why is soft power important? How to increase FDI?…

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NATION BRANDING: IS IT ONLY ABOUT TOURISM?

The article aims to answer the question on whether nation branding is only about tourism and investment attractions or has a deeper task of positioning the state among others. The author emphasizes that nation branding can have a double goal of uniting a nation around certain ideas and messages, but also of promoting the country…

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