Since gaining independence, Ukraine has been stuck between the Western and Eastern integration initiatives. This has been visible from both the multifaceted judgment employed in the foreign policy decision-making and the similar domestic multi-vector behaviour that influenced the image of Ukraine as being “split” in-between. On top of that, the conflict in Eastern Ukraine, which…
A country’s image is a strategic resource of the state, but even communication has its limits. The research analyses the elements and factors that influence the image of a country, including subjective, objective, temporary, and communicative components. Author states that the formation of Ukraine’s international image should not occur partially, but should become a component…
Ukraine, suffering the war for three years now, has not cemented its image in the world. On the one hand, a lot has been said about Ukraine in the context of Russian military aggression; on the other, the image of Ukraine in this regard did not become winning: Not completely free, but with spirit; not…
