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NATION BRANDS AND THE CASE STUDY OF UKRAINE

The aim of the article is to present theory and practice of national branding, with Ukraine – not included in typical branding reports – as a case study. Theoretical background to the concept of national branding is presented in the first section of the article. The second part is focused on key international branding indexes…

  1. Images are for demo purposes only and are properties of their respective owners. Published by NGO “Promotion of Intercultural Cooperation” (Ukraine), Centre of International Studies (Ukraine),  with the financial support of the Representation of the Friedrich-Ebert-Stiftung in Ukraine, International Renaissance Foundation and RAND Corporation, and the U.S. Department of State

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