Because of the changes in the security landscape, proactive communication with members is more critical than ever before for organisations like NATO. Russia’s systematic use of deception, propaganda and false news is a significant component of the hybrid warfare it has waged against its neighbours, including Ukraine, Georgia, Moldova, and the three NATO allies in the Baltics. Following the Revolution of Dignity in Ukraine in the winter of 2014, and the illegal and unlawful annexation of Crimea, NATO and its allies became targets of Russian propaganda. Numerous studies have been conducted documenting Russia’s propagandistic efforts in most of the NATO countries and their allies by lone specialists, civic networks, and non-governmental organisations even beforehand, and since 2014. This article focuses on the attacks and counterattacks directed squarely against NATO and the alliance’s response to them.