The article aims to answer the question on whether nation branding is only about tourism and investment attractions or has a deeper task of positioning the state among others. The author emphasizes that nation branding can have a double goal of uniting a nation around certain ideas and messages, but also of promoting the country for foreign consumers – cultural, touristic, business. The second one cannot come without the first one, as internal support can multiply the effect of promotion.
The article aims to answer the question on whether nation branding is only about tourism and investment attractions or has a deeper task of positioning the state among others. The author emphasizes that nation branding can have a double goal of uniting a nation around certain ideas and messages, but also of promoting the country for foreign consumers – cultural, touristic, business. The second one cannot come without the first one, as internal support can multiply the effect of promotion.
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NATION BRANDING: IS IT ONLY ABOUT TOURISM?
NATION BRANDING: IS IT ONLY ABOUT TOURISM?
2017-12-29
Hanna Shelest
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