Communication technologies have created new opportunities for the promotion of states’ interests, ensuring interactive dialogue with the world. Digital diplomacy has gone beyond foreign policy institutions, reaching more target groups and changing the efficiency of the diplomatic missions’ activity abroad. After the first meeting between diplomats and officials, online technologies enable further communication through devices or social platforms as well as ensure regular receipt of information by potential audiences. As a result, the role of ambassadors is being reviewed, not in legal terms, but in the sense of transforming their activities in the host country. Sometimes diplomats can be transformed into media stars or lifesavers. The article also presents current positive practices of the USA, the EU, and Ukraine in digital diplomacy
DIGITAL DIPLOMACY: HOW INTERNATIONAL ACTORS TRANSFORM THEIR FOREIGN POLICY ACTIVITY
