Under today’s political and security conditions, the emphasis in foreign policy of Ukraine is made on Euro-Atlantic direction. However, this negatively affects the strategy of diversifying political and trade-economic ties with other regions, in particular the East Asian region (EAR), which is the world’s largest centre of economic growth. For most EAR countries, Ukraine is not a priority partner or a significant actor in the region’s economy, just as the region, with the exception of individual countries, is not a significant actor in Ukraine’s economy. In this context, analysis of preferences and perspectives of the EAR for Ukraine is presented. Some elements of a strategy of Ukraine’s relations with the region are formulated; a number of recommendations are given