IMAGE OF EUROPE IN RUSSIAN MEDIA: JOURNALISM OR CREATION OF ENEMY IMAGE?

The article presents a short analysis of the research “Image of Europe in Russian Media” done by the Hybrid Warfare Analytical Group of the Ukraine Crisis Media Center. Analysis of the Russian media context demonstrated that the way in which the Russian TV shows the Europeans to its own population has impact not only on the relations between Russia and other countries, but also on the Russians’ readiness to support the policy of their president. Six narratives (Horrors of Life, “The Declining West”, Protests, Terrorism, Refugee Crisis, Sanctions Imposed on Russia) are presented to confirm the propaganda agenda and manipulation aiming to form public opinion in Russia.

The article presents a short analysis of the research “Image of Europe in Russian Media” done by the Hybrid Warfare Analytical Group of the Ukraine Crisis Media Center. Analysis of the Russian media context demonstrated that the way in which the Russian TV shows the Europeans to its own population has impact not only on the relations between Russia and other countries, but also on the Russians’ readiness to support the policy of their president. Six narratives (Horrors of Life, “The Declining West”, Protests, Terrorism, Refugee Crisis, Sanctions Imposed on Russia) are presented to confirm the propaganda agenda and manipulation aiming to form public opinion in Russia.
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Liubov Tsybulska

Liubov Tsybulska is a Deputy Director of the Hybrid Warfare Analytical Group of Ukraine Crisis Media Center (UCMC). Since 2015, Liubov has been working in the NGO Ukraine Crisis Media Center. As part of this work, she is a Strategic Communications Advisor to the Chief of General Staff of Ukrainian Armed Forces and since 2016 Adviser to the Vice Prime Minister for European and Euro-Atlantic Integration. In 2016-2017, she headed the press service of the Vice Prime Minister for European and Euro-Atlantic integration. From 2005 to 2014, she worked as a journalist for numerous Ukrainian media. Liubov Tsybulska graduated from the Faculty of Journalism at Taras Shevchenko National University of Kyiv and the Faculty of Psychology at Kyiv International University.


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