THE POWER AND THE LIMITS OF COMMUNICATIONS: CASE OF REFORMS IN UKRAINE

A country’s image is a strategic resource of the state, but even communication has its limits. The research analyses the elements and factors that influence the image of a country, including subjective, objective, temporary, and communicative components. Author states that the formation of Ukraine’s international image should not occur partially, but should become a component of Ukraine’s national policies, which would retain its development vector both on the domestic market and on the external one

A country’s image is a strategic resource of the state, but even communication has its limits. The research analyses the elements and factors that influence the image of a country, including subjective, objective, temporary, and communicative components. Author states that the formation of Ukraine’s international image should not occur partially, but should become a component of Ukraine’s national policies, which would retain its development vector both on the domestic market and on the external one
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Anastasiya Nurzhynska

Anastasiya Nurzhynska, communications specialist focused on information campaigns for social change, Assistant Professor at the Department of Communications, National University of Kyiv-Mohyla Academy (Ukraine). Over 15 years of experience with the UN, EU, World Bank, and others in Europe, Balkans, Africa, and Asia to promote gender equality and governmental reforms, support conflict resolution and behaviour change on social issues. Developing and delivering university courses for students, training for professionals, and online courses on strategic communications and PR


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