Tagged FDI

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NATION BRANDING: GLOBAL TRENDS AND UKRAINE’S CHALLENGES

Governments design and implement sophisticated nation branding and public diplomacy programs with a goal of bringing more tourists, beckoning more foreign direct investment, and promoting export. However, reputation of a nation can hurt investment, tourism, and export. In this article, we will answer the following questions: Why is soft power important? How to increase FDI?…

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