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NATION BRANDING: GLOBAL TRENDS AND UKRAINE’S CHALLENGES

Governments design and implement sophisticated nation branding and public diplomacy programs with a goal of bringing more tourists, beckoning more foreign direct investment, and promoting export. However, reputation of a nation can hurt investment, tourism, and export. In this article, we will answer the following questions: Why is soft power important? How to increase FDI?…

  1. Images are for demo purposes only and are properties of their respective owners. Published by NGO “Promotion of Intercultural Cooperation” (Ukraine), Centre of International Studies (Ukraine),  with the financial support of the Representation of the Friedrich-Ebert-Stiftung in Ukraine, International Renaissance Foundation and RAND Corporation, and the U.S. Department of State

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