COMBINING HARD AND SOFT POWER: HOW TO ALTER THE ATTITUDE TOWARDS UKRAINE

Ukraine, suffering the war for three years now, has not cemented its image in the world. On the one hand, a lot has been said about Ukraine in the context of Russian military aggression; on the other, the image of Ukraine in this regard did not become winning: Not completely free, but with spirit; not quite reformed, but trying to change; creative, but unaware of its own strengths; close to, but different from Russia, Belarus, and Eastern Europe.
What is Ukraine really like and what can make it attractive to the world? How to highlight the achievements of the state and why is it not desirable to bring domestic disputes to European or American airing? Ukraine’s role in the world agenda is definitely not pivotal, but it is a mistake to sideline Ukraine. This article provides an assessment how combined hard and soft power can affect the formation of the county’s image and further international relations

Ukraine, suffering the war for three years now, has not cemented its image in the world. On the one hand, a lot has been said about Ukraine in the context of Russian military aggression; on the other, the image of Ukraine in this regard did not become winning: Not completely free, but with spirit; not quite reformed, but trying to change; creative, but unaware of its own strengths; close to, but different from Russia, Belarus, and Eastern Europe. What is Ukraine really like and what can make it attractive to the world? How to highlight the achievements of the state and why is it not desirable to bring domestic disputes to European or American airing? Ukraine’s role in the world agenda is definitely not pivotal, but it is a mistake to sideline Ukraine. This article provides an assessment how combined hard and soft power can affect the formation of the county’s image and further international relations
download full text in pdf format

Rate this article

0

User Rating: 4.8 ( 4 votes)
0


Lesia Kuruts-Tkach

Lesia Kuruts-Tkach is the deputy director of communications at the Arseniy Yatsenyuk Open Ukraine Foundation. She has almost 10 years of experience in media and public relations. Mrs. Kuruts-Tkach worked as an editor-in-chief in Ukrainian media, wrote a lot of articles in the field of information warfare, PR in international relations, education. Since early 2015, she works at the Arseniy Yatsenyuk Open Ukraine Foundation as a PR-manager, since October 2016 – as a deputy director of communications. She is a participant in numerous international conferences and forums, related to international relations and security


Images are for demo purposes only and are properties of their respective owners. Published by NGO “Promotion of Intercultural Cooperation” (Ukraine), Centre of International Studies (Ukraine), with the financial support of the Representation of the Friedrich Ebert Foundation in Ukraine and International Renaissance Foundation (Ukraine). 
Copyright © 2015-2016 UA: Ukraine AnalyticaWEB Design DS STUDIO