Articles by Katarzyna Rybka-Iwanska

Katarzyna Rybka-Iwanska

Katarzyna Rybka-Iwańska, Department of Foreign Policy Strategy, Ministry of Foreign Affairs of the Republic of Poland. Global trends analyst, public diplomacy expert, university teacher


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NATION BRANDS AND THE CASE STUDY OF UKRAINE

The aim of the article is to present theory and practice of national branding, with Ukraine – not included in typical branding reports – as a case study. Theoretical background to the concept of national branding is presented in the first section of the article. The second part is focused on key international branding indexes…

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